The Soho Movement
About The Soho Movement
Inspired by the streets of New York in 2016, The Soho Movement has a vision to encourage girls to express their personality, creativity, and individuality through what they wear. Their motto: “BE YOU, NOT THEM”
Supporting 100% Australian Brands they showcase an eclectic mix of labels, including small and upcoming brands that offer diversity and uniqueness.
In addition, their own label is 100% Australian-made and is sold exclusively through their online and brick-and-mortar location.
Simple timeless shapes in block colors, and textured fabrics allow the company to quickly respond to changes in fashion trends and bring new designs to market in with timely precision.
The challenge
The Soho Movement understands the critical role that paid media plays in their digital strategy, and they sought a reliable partner who could deliver results. Upon receiving a recommendation, The Soho Movement turned to Spring Tide.
We have not only enhanced their digital presence through paid advertising but have also implemented innovative strategies around key marketing events like Black Friday Sales, driving significant growth in their online revenue.
The Soho Movement has commended our marketing capabilities, stating, “They have surpassed what most other companies can offer.” This praise reinforces our commitment to delivering exceptional results for all our clients, no matter the industry or scale of their operations.
STRENGTH IN NUMBERS
Business impact
Since partnering with Spring Tide, The Soho Movement has witnessed a significant surge in both revenue and search traffic to their website, resulting in rapid business growth.
By relying on our expertise and insights, The Soho Movement has been able to optimize its marketing spend and generate exceptional results. The outcomes of our partnership include:
Transaction volume growth
Increase in Revenue
Increase new users from paid traffic
Esteemed digital marketing solutions
As part of our partnership, The Soho Movement has the advantage of having a dedicated Spring Tide account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. The Soho Movement has expressed their satisfaction with our collaboration, saying:
- Paid Search
- Pmax Campaigns
- Facebook and IG Dynamic Catalogue Ads
- Facebook and IG Conversion campaigns
Spring Tide has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Spring Tide, we can accomplish so much more.”
For The Soho Movement, we put together a robust digital strategy that includes our proprietary TRACS™ system:
- Tracking
- Reporting
- Ad Creative
- Copy Writing
- Scaling
These strategies were implemented with cutting-edge tactics across Google and Facebook, where we used audience segmentation, dynamic catalog ads, precision retargeting, and optimized bid strategies that were able to propel results at speed.