For a business, standing out is essential, and PPC advertising is the game-changer. Pay-Per-Click, or PPC, is the catalyst that can propel your online presence to new heights.
What makes PPC so potent? Its pay-only-for-results model ensures cost-effectiveness, while precise targeting hones in on the right demographics.
Enter Spring Tide Digital, experts in navigating the complexities of digital marketing, including PPC. Their seasoned team guides you through the dynamic world of PPC and helps you make a lasting impression in the digital spotlight.
But first, let’s learn more about PPC advertising!
Let’s Define PPC Advertising
The term “pay-per-click” (PPC) is used to describe a certain kind of internet marketing in which the advertiser pays each time one of their ads is clicked. Buying traffic to your website, in other words. When pay-per-click (PPC) advertising is optimized, the ROI is so great that the cost per click (CPC) becomes insignificant.
Text, photos, videos, and hybrids thereof are all fair game for PPC ads. They can show up in a variety of places, including the search engine results page, websites, social media, and more.
One of the most common uses of pay-per-click advertising is in search engine advertising. Advertisers can compete for clicks on their ads in the sponsored links section of a search engine when a user conducts a search that is relevant to their product or service.
Google Ads is the most widely used pay-per-click (PPC) advertising platform. By using the Google Ads platform, companies publish advertisements on Google Search and other Google sites.
How Can PPC Advertising Boost Your Online Presence?
Is it possible to dominate search engine results pages with PPC campaigns? Yes, if you do search engine marketing right. Here’s how:
1. Set Goals
It’s important to have well-defined objectives and guidelines in place before commencing a pay-per-click campaign. Whether your end goal is to increase brand recognition, website traffic, product sales, or new leads, you must first determine what it is you hope to accomplish.
Learn more about your intended audience to better cater your campaign to them. Figure out where you want your ads to appear, whether it’s search engines, a website, or a social networking site.
Conversion rates, demo bookings, signups, and money earned are just a few examples of measurable KPIs that may help you track progress toward your objectives.
Choose the type of campaign that best suits your objectives, whether it’s a search campaign, display ads, social media ads, product listings, or a combination thereof.
2. Do Keyword Research
To ensure that your ads show up when and where they should, you should provide keywords to each ad group you make. Selecting between one and five highly relevant keywords per ad group is the rule of thumb, with a direct impact on your Quality Score.
As you would for search engine optimization (SEO), select search terms that are very relevant to the topic of search ads, and create new ad groups for any keywords you find that don’t fit neatly into an existing one.
3. Craft The Ad Campaign
Now, it’s time to create the actual ad. You should place your focus on 3 main aspects:
- Graphics
- Copy
- CTA (call to action)
Your graphics can attract eyes to your ad. Depending on the type of ad, however, graphics are more or less important. A paid search ad will rely less on graphics than a PPC ad targeted for social media, for example. However, the featured image of your web page is an element that can determine whether a click occurs or not, so be mindful!
Writing good copy is always important in advertising. Once their eyes are locked on your ad’s graphic, the second step is for their eyes to remain glued to it thanks to the captivating text.
Make sure that you have a clear call to action. Keep it short, actionable, and properly targeted towards your end goal.
4. Optimize Your Landing Pages
The landing page must be pertinent, highly targeted, and offer a smooth user experience.
Conversion rates are directly related to the number of visitors who come to your landing pages and decide to become paying clients. If your landing page, for instance, is busy and difficult to navigate, visitors will likely leave your site in frustration. The more conversions, the more justifiable your ad spend becomes!
5. Test Your Campaign
PPC campaigns, like other forms of advertising, are not a standalone event. Your results will only have to gain from continuous improvements, so don’t slack on reviewing and testing your ads!
Through your Google Ads account, for example, you can use Google Analytics to draw all the information you need to track performance.
Let’s Skyrocket Your Online Presence Together
When done right, pay-per-click marketing can be the secret to online success. However, if you don’t go through the process of creating these campaigns diligently, your cost per click (CPC) can end up skyrocketing instead of your online presence.
PPC advertising can be a lot more work than first meets the eye, and Spring Tide Digital is here to take the weight off your shoulders. Contact us and leave your ad campaign in the trusty hands of professionals.
