Good news! You don’t have to handle conversion rate optimisation on your own. There are plenty of tools out there destined to make conversions a piece of cake for any business.
The harder part is selecting the right tool for your company, but that’s where we come in. We’ve compiled a list of the top conversion optimisation tools on the market – all you have to do is make your choice!
And if conversions are not your strong suit and you need a helping hand, then don’t hesitate to check out Spring Tide Digital. We can be the solution to all your digital marketing needs!
10 Must-Try Conversion Rate Optimisation Tools
Spoiler alert: there are thousands of conversion rate optimisation (CRO) tools on the market, which is what makes picking just one such a complicated task.
To make things a bit easier to digest, we will break down our recommendations into 5 categories:
- Lead Capture
- Research
- Analytics
- Customer Journey Mapping
- Testing
Let’s start from the beginning:
Lead Capture
These are the tools to turn to in order to boost your CRO metrics, generating even more leads than you would with just your built-in CTAs.
1. HubSpot
HubSpot is a customer relationship management system that integrates your business’s information systems, teams, and clients. HubSpot’s Marketing Hub includes automated features designed to increase your lead-to-customer ratio. A form or a landing page can collect user information that can be used to re-engage website visitors who have abandoned your site.
2. Sumo
Sumo is a free suite of tools that increases conversion rates for your website. It has a scroll-activated box and a “Contact Us” form to collect potential customers’ information, as well as a “Welcome Mat” pop-up call to action, and a “Smart Bar” to increase email subscribers.
Research
If you want to do something right, the best first step is always research – and conversion rate optimisation is no exception. These tools will help you gather valuable information for your digital marketing strategy.
3. SimilarWeb
Knowing the origins of your website’s traffic can (and should) have significant implications for the content you provide for your site. Using SimilarWeb, you can find out which keywords are bringing in visitors organically and which sites are most like your own based on their traffic and other metrics.
The optimisation of a website’s conversion rate can also be determined by comparing analytics.
4. Lyssna
Lyssna, formerly known as UsabilityHub, is a research tool that helps companies conduct tests in sales and marketing on their websites and apps and learn from the results. The tools’ front end is quite user-friendly and straightforward, allowing you to both see and initiate new projects with ease.
Analytics
With these tools, you can calculate conversion rate dips, surges, and fluctuations. These are the tools that will give you a real overview of how well your conversion rate optimisation process is performing.
5. Google Analytics
Google Analytics allows you to monitor your website’s traffic without spending a dime. You can track how long it takes for users to leave your site, whether they achieve goals after following a specific path, and where they found your website.
Google Analytics is useful since it reveals things like the search terms people are using to locate your site, the types of devices they are using, and the demographics of your audience.
6. Adobe Analytics
Adobe Analytics gathers and analyses data from a wide variety of channels in real-time, including your website, email marketing, applications, and more. You can track conversion rates, analyse user behaviour, and evaluate KPIs all using Adobe Analytics. The tool also presents information in a visually appealing way, which makes it easier to understand.
Customer Journey Mapping
Mapping customer journeys is an absolute must in all conversion rate optimisation strategies.
7. Mouseflow
Conversion rate optimisation and website design are both dependent on how well you know your target audience. With Mouseflow, you see where people are interacting or dropping off on your site and pinpoint problematic areas.
Mouseflow provides a comprehensive set of capabilities, such as a conversion funnel, session replay, heatmaps, form analytics, and user feedback.
8. Contentsquare
Contentsquare is a customer journey mapping program meant to detect conversion-affecting issues on your website. However, ContentSquare stands out from the rest of the tools on our list because of its superior stats.
Instead of just showing how often a person hits a certain element, Contentsquare heat maps traffic based on attractiveness rate and income per click.
Testing
If you want your average conversion rate to keep climbing, then you need to test every time you make changes to any element, from landing pages to email marketing and anything in between.
9. Crazy Egg
To collect and analyse visual data and test modifications to your website, Crazy Egg serves as a heatmap. You can also use Crazy Egg to track how visitors interact with your company online, which enables you to learn more about your site’s conversion rate. This is especially useful if you have an eCommerce site.
10. Five Second Test
Five Second Test is technically not an entirely new addition to our list, but rather one of Lyssna’s functionalities. Using this fantastic community-driven tool, users may share their products, app experiences, or designs with the community for feedback before releasing them to the public. One such test is a click test, which will provide you with a heat map of the page’s effectiveness.
Ready to Make Website Visitors Convert?
To increase conversions, you must have the necessary information and skills to convince your leads to take your desired action. The better you optimize your web pages and CTAs, the more users interact with your content, and the lower your customer acquisition costs.
It’s hard to talk about everything conversion-rate-related in just one article. If you want to know more about how to optimize your conversion funnel, contact us, and let’s chat about conversion rate optimisation!
